The Mission


Be the Sun, not the Salt is dedicated to connecting people through the deliberate practice of heliotropic behaviors. Behaviors that focus on positive action and are rooted in authenticity, dependability and kindness. When people are being heliotropic, they are their best selves. They are positive and compassionate and have the power to energize, uplift and inspire those around them. Being heliotropic leads to success and fulfillment and allows us to connect with people more effectively. It is that simple and yet that profound. That easy to understand, and yet that difficult to demonstrate with our moment to moment choices. We must intentionally choose to Be the Sun, not the Salt and to leave others with an afterglow, not an aftertaste.







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